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Top ten awareness days. We’ve got style at Clarke Associates! Pipe up if you’ve got a view on the local media landscape If social media is right for you – make sure you get it right What value can be placed on customer loyalty? Getting the best out of QR codes Public consultation – an opportunity not a chore Another Olympic lesson for business – Exceed expectations and customers will love you
 
Top ten awareness days.

Top ten awareness days.

Us PR types are always dreaming up creative ideas and hooks – and one of the favourite ways to do so is to come up with awareness days. Like the magazine rack in WH Smith, there seems to be no subject which isn’t of interest to someone somewhere. Here our deputy managing director Mark Whitehouse [...]

Top ten awareness days.
We’ve got style at Clarke Associates!

We’ve got style at Clarke Associates!

In the spirit of London Fashion Week, we thought we would show off our style at Clarke Associates; writing styles that is. Writing styles change all the time. Like most styles – things come back around; fashions change, words and phrases develop. For instance, the modern world ‘text speak’ often includes symbols, which were a significantly [...]

We’ve got style at Clarke Associates!
Pipe up if you’ve got a view on the local media landscape

Pipe up if you’ve got a view on the local media landscape

A wise old owl (no names) plumped up his company cushion recently and attempted to explain to me his take on the ever-more fragmented media landscape in the Midlands. His analogy, which pricked my interest, was that of a pipe. Bear with me. Five years or so ago, he reasoned, the local media ‘pipe’ contained [...]

Pipe up if you’ve got a view on the local media landscape
If social media is right for you – make sure you get it right

If social media is right for you – make sure you get it right

I recently read on a well-respected site, that if your website didn’t include social media channels “where have you been?” Broadly, they’re probably right, social media can provide many businesses with an effective way to communicate, engage and understand their customers – but the idea that social media is right for every business is simply [...]

If social media is right for you – make sure you get it right
What value can be placed on customer loyalty?

What value can be placed on customer loyalty?

Javan Bramhall looks behind the support for Virgin Trains following its failure to secure the west coast mainline franchise. Following the recent decision to award the West Coast Mainline franchise to First Group, there has been an astonishing outpouring of public support for Virgin Trains. If I had said to you ten years ago that [...]

What value can be placed on customer loyalty?
Getting the best out of QR codes

Getting the best out of QR codes

We get a lot of questions from clients and potential clients about QR codes - should we use them in this advertising campaign? should we add them onto our letterhead? Our response: A QR code is a tool – It depends what you are trying to achieve.

Getting the best out of QR codes
Public consultation – an opportunity not a chore

Public consultation – an opportunity not a chore

Consultation should not be regarded as a chore – but as a great opportunity to encourage community engagement, says David Clarke, head of strategic communication at Clarke Associates. Are you suffering consultation fatigue? Have you been asked all too many times on all too many occasions and in all too many ways on what you [...]

Public consultation – an opportunity not a chore
Another Olympic lesson for business – Exceed expectations and customers will love you

Another Olympic lesson for business – Exceed expectations and customers will love you

David Clarke reckons that the 2012 Olympics provide a further useful business lesson. Just a week or so prior to the magnificent opening event for the 2012 Olympics, there was a wonderful cartoon in The Daily Telegraph by Matt: “I thought I didn’t care about the Games,” said a man to his wife. “But it’s [...]

Another Olympic lesson for business – Exceed expectations and customers will love you

Clarke Associates is on the lookout for the next big creative superstar. . .

08 April 2013

If you are just about to graduate, looking for your first job and fancy making a go of it in agency land; if you can fit the bill below and you think you are just what we are looking for – then get in touch… Clarke Associates is a well-established and highly respected communications agency, [...]

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We’re seeing red at The Old School House!

14 March 2013

Anniversaries have become a bit of a theme in our blogs recently, and another anniversary worth shouting about is Comic Relief. This year on March 15th, Red Nose Day celebrates its 25th anniversary and to mark this occasion, and to show our support, Clarke Associates are doing something funny for money. The team will be [...]

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Happy Birthday to you know who…

05 March 2013

Another year older: another year wiser. In an industry full of change and advancement, Clarke Associates feel 2013 is a year as good as any to look back on the successes and look forward to what is to come. For the PR and communications industry, there is nothing more exciting than planning a company’s birthday [...]

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Are we losing our love for professional journalism?

08 February 2013

Twenty four hour news and social media have without doubt revolutionised journalism. The way in which we obtain and consume our news is changing. We no longer depend solely on big media outlets for information; instead we turn to more niche and digital channels for our daily news fix, allowing us a certain degree of [...]

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Snow joke, we’re pulling in our winter woollies for charity

11 December 2012

The Clarke Associates team is renowned for its dress sense; and never more than at Christmas time….. Over the years we’ve dressed up, dressed down and dressed in a myriad of different colours. Sometimes to raise money for charity, other times to attend events, and once or twice because we’ve got dressed in the dark. [...]

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The older machines always were my type

20 November 2012

As a trained journalist, it was with a heavy heart I noticed the story of the last typewriter being produced in the UK. You can see the story here: http://www.bbc.co.uk/news/uk-20391538 The reason it left me downhearted – no, probably more nostalgic – was not just that it was the very centre of the newsroom. It [...]

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National punctuation day

24 September 2012

Ever changed insurance companies because your provider repeatedly offered you three months free insurance rather than three months’ free insurance? Ever walked out of a restaurant because p3otatoe’s were on the menu? Ever suggested to your other half that you change your offspring’s nursery provision because the building you were dropping them off at boasted [...]

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What value can be placed on customer loyalty?

18 September 2012

Javan Bramhall looks behind the support for Virgin Trains following its failure to secure the west coast mainline franchise. Following the recent decision to award the West Coast Mainline franchise to First Group, there has been an astonishing outpouring of public support for Virgin Trains. If I had said to you ten years ago that [...]

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How many social media channels is too many?

20 August 2012

After winning a competition at a Birmingham City University PR conference, Ashley Dhindsa’s prize was a two week work placement at Clarke Associates. It was his first day, he spoke up in a meeting (which we liked), and so we set him writing his first blog for us – this is his view on social [...]

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Public consultation – an opportunity not a chore

16 August 2012

Consultation should not be regarded as a chore – but as a great opportunity to encourage community engagement, says David Clarke, head of strategic communication at Clarke Associates. Are you suffering consultation fatigue? Have you been asked all too many times on all too many occasions and in all too many ways on what you [...]

Read the full story

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