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Defining PR Free cakes and ice creams for everyone! Everything you wanted to know about website development – but were afraid to ask Short and Tweet: the short guide to getting started on Twitter PR, PR and Tech PR Paper rises and paper falls Return to India How much value do you place on your values?
 
Defining PR

Defining PR

Despite boasting its own hashtag (#PRDefined, since you asked) the campaign by the Public Relations Society of America to redefine PR might have passed you by. Leading on the premise that all PR professionals love a spirited debate, the PRSA launched their “initiative to modernize (sic – this is America after all) the definition of [...]

Defining PR
Free cakes and ice creams for everyone!

Free cakes and ice creams for everyone!

Well, if the headline above had said: “This blog is about grammar,” you might not have been quite so keen to read on. But you’re here now; so whilst I have no ice cream to give away and definitely nothing on the cake front, you may as well stay. And as you’re here, I’ll try [...]

Free cakes and ice creams for everyone!
Everything you wanted to know about website development – but were afraid to ask

Everything you wanted to know about website development – but were afraid to ask

Louise Stanley from Clarke Associates sets out the questions every website owner needs to ask. Why invest in a website? Well, the days of the printed Yellow Pages directory seem to be numbered as more and more potential customers search for businesses online. Website addresses are easier to remember than phone numbers and therefore more [...]

Everything you wanted to know about website development – but were afraid to ask
Short and Tweet: the short guide to getting started on Twitter

Short and Tweet: the short guide to getting started on Twitter

According to the cliché, Twitter is the domain of the narcissist. A land populated by celebrities and attention seeking teenagers, pontificating about their choice of breakfast. Of course, those people do exist – but Twitter is also a place to discover breaking news, learn a fact of the day, even get hired or fired. In [...]

Short and Tweet: the short guide to getting started on Twitter
PR, PR and Tech PR

PR, PR and Tech PR

For most of my life I had never ‘really’ been interested in technology, not unless you count the usual male obsession with all things electronic. I liked technology, but it was always just a means to an end really - Our new account director, Javan Bramhall tells us why writing PR for technology means you can write anything!

PR, PR and Tech PR
Paper rises and paper falls

Paper rises and paper falls

An increase in the cost of paper and a continued fall in circulation for West Midlands newspapers are two unrelated stories that have emerged in the past week. So how do those of us in communication respond? Let’s deal first with the rising cost of paper which has been blamed on increased energy, chemical and [...]

Paper rises and paper falls
Return to India

Return to India

David Clarke, our managing director, has recently returned after a visit to India. It was his first – but his family had been there before….. It was my father that “called” me to India. He died many years ago but for some time, I had wondered about returning to the place of his birth: a [...]

Return to India
How much value do you place on your values?

How much value do you place on your values?

Whatever their size, leading organisations share many attributes. Arguably, the most important is achieving consistency between internal behaviour and external messages. Recently published research on the characteristics of successful organisations puts the understanding of values at the top of the list. And, in our experience, this is what makes the difference between an organisation that [...]

How much value do you place on your values?

Two new faces at CA

08 December 2011

We’ve recently been joined by two new account handlers and thought it was about time we introduced them to you! Account Director Javan Bramhall – who spent the previous six years in a senior marketing and communications post – joins us with a wide brief, part of which is to expand the sectors in which [...]

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Posted in Life at CA, NewsComments (0)

Communicating at Christmas

23 November 2011

Many companies will choose the festive season as a good time to communicate with customers, suppliers, prospects and interested parties. This might just be a card, or it could be a more personal message. Whatever format you go for, with so many people choosing this time of year to communicate, how do you make your [...]

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Posted in Life at CAComments (0)

Geoff learns the ropes at CA

01 June 2011

We are always on the look out for bright, young talent to join us for work experience. Geoffrey Robjent, a second year journalism student at Coventry University, spent two weeks with us recently. Here are his thoughts about his time at the Old School House….. With little PR knowledge or experience under my belt before [...]

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Posted in Life at CA, NewsComments (0)

Newspapers and a changing audience

09 May 2011

We love a good infographic here at Clarke Associates. That’s why we had to post this one put together by The Media blog. They have collated information based on the big nationals readership figures both online and in print, and included social media stats to show how the face of British media is changing.

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Posted in News, Topical IssuesComments (0)

The CA team celebrate girl power!

09 March 2011

To celebrate International Women’s Week the ladies in the CA office have been chatting about about some inspirational women. Here’s who has made an impression on us: Izzy Monk – Coco Chanel An innovative fashion designer, Coco Chanel was instrumental in defining feminine style and dress during the 20th Century. Her designs were revolutionary. She [...]

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Helping to support International Women’s Day

08 March 2011

Two of the CA team have been working hard in the run up to International Women’s Day (which is of course today). Head of Design Clare and Senior Account Exec Izzy are part of a volunteer fundraising group for Oxfam Midlands and helped to organise an ‘Oxfam Do’ to help mark today’s celebration of women. [...]

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Posted in Life at CA, Topical IssuesComments (0)

OK, OK!

22 February 2011

How many times to you say ‘OK’ in a day? “Can you help me with this?” “OK”, “Do you want to go to the shops at lunchtime?” “OK”. For a word which is used so much, and translates across pretty much every language in the world, does anyone really know how it came into being? [...]

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I’M HERE – an online love story

18 February 2011

Bit of an old one this, but Absolut vodka has teamed up with Spike Jonze for this amazing collaboration. I’M HERE is a robot themed love story that can only be viewed online. Visit the site and grab one of the 500 tickets available daily. Be warned, It’s a bit of a tear jerker!

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Posted in Design, Topical IssuesComments (0)

Lego

17 February 2011

Advertising doesn’t get much simpler than this. via iainclaridge.co.uk

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Posted in DesignComments (0)

The Daily

17 February 2011

News Corporation recently released The Daily, which they claim to be the first iPad only newspaper. Could this be the future of publishing? Has Murdoch got it all wrong? Take a look at Jemima Kiss’s video review of The Daily over on the Guardian website for more information.

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Posted in Design, Topical IssuesComments (0)

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