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Why the Nikon ‘I am’ adverts are the greatest adverts ever made… Supporting our Midlands Cultural Champions Market research – goldmine or quick-sand? Research to determine brand designs How does a good firm become great – learning from staff to create values Future Mayor of Birmingham Defining PR Free cakes and ice creams for everyone!
 
Why the Nikon ‘I am’ adverts are the greatest adverts ever made…

Why the Nikon ‘I am’ adverts are the greatest adverts ever made…

I should start this by saying that I am an advertising nut. I have often spent more time watching advertising than some of the shows they sit around. I am also an advertising snob and find it difficult to cope with the fact that adverts like gocompare actually work. I believe this is more about [...]

Why the Nikon ‘I am’ adverts are the greatest adverts ever made…
Supporting our Midlands Cultural Champions

Supporting our Midlands Cultural Champions

Tonight we’re off to the Arts & Business Midlands Cultural Champions awards. As official design and print partners to Arts & Business for four years now, we’ve produced the invitations and souvenir programmes for the event – working closely with commissioned artist Jane Anderson aka Current State. The Arts & Business Cultural Champions are individuals [...]

Supporting our Midlands Cultural Champions
Market research – goldmine or quick-sand?

Market research – goldmine or quick-sand?

David Beech explores how market research should be an essential ingredient in the communications and marketing mix. There are few areas within the marketing spectrum that can divide opinion so much as market research. Academics and many marketing practitioners swear by it; the cynics have a field day – as evidenced the following (unfortunately genuine) [...]

Market research – goldmine or quick-sand?
Research to determine brand designs

Research to determine brand designs

The branding of products and services seems to be ever gaining in popularity. The word ‘brand’ has escaped from the confines of the marketing department and is now increasingly bandied about beyond commerce by everyone from politicians to broadcasters. David Beech, Associate Consultant – Strategic Marketing and Research, examines how the branding process is evolving [...]

Research to determine brand designs
How does a good firm become great – learning from staff to create values

How does a good firm become great – learning from staff to create values

David Clarke and David Beech reckon it’s all to do with the internal chemistry. When John Lewis was crowned Britain’s favourite shop, nobody was too surprised. Over the years, it has become a firm favourite with millions of middle-class shoppers. But perhaps what is surprising is that hard on its heels in The Sunday Times [...]

How does a good firm become great – learning from staff to create values
Future Mayor of Birmingham

Future Mayor of Birmingham

David Clarke asks: Will our future Mayor of Birmingham deliver more than our past Mayor of Birmingham – and what should be the priorities? So Lord Digby Jones has ruled himself out as a runner to become Birmingham’s first ever elected Mayor. I am not over surprised. Times have moved on and I am sure [...]

Future Mayor of Birmingham
Defining PR

Defining PR

Despite boasting its own hashtag (#PRDefined, since you asked) the campaign by the Public Relations Society of America to redefine PR might have passed you by. Leading on the premise that all PR professionals love a spirited debate, the PRSA launched their “initiative to modernize (sic – this is America after all) the definition of [...]

Defining PR
Free cakes and ice creams for everyone!

Free cakes and ice creams for everyone!

Well, if the headline above had said: “This blog is about grammar,” you might not have been quite so keen to read on. But you’re here now; so whilst I have no ice cream to give away and definitely nothing on the cake front, you may as well stay. And as you’re here, I’ll try [...]

Free cakes and ice creams for everyone!

Two new faces at CA

08 December 2011

We’ve recently been joined by two new account handlers and thought it was about time we introduced them to you! Account Director Javan Bramhall – who spent the previous six years in a senior marketing and communications post – joins us with a wide brief, part of which is to expand the sectors in which [...]

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Posted in Life at CA, NewsComments (0)

Communicating at Christmas

23 November 2011

Many companies will choose the festive season as a good time to communicate with customers, suppliers, prospects and interested parties. This might just be a card, or it could be a more personal message. Whatever format you go for, with so many people choosing this time of year to communicate, how do you make your [...]

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Posted in Life at CAComments (0)

Geoff learns the ropes at CA

01 June 2011

We are always on the look out for bright, young talent to join us for work experience. Geoffrey Robjent, a second year journalism student at Coventry University, spent two weeks with us recently. Here are his thoughts about his time at the Old School House….. With little PR knowledge or experience under my belt before [...]

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Posted in Life at CA, NewsComments (0)

Newspapers and a changing audience

09 May 2011

We love a good infographic here at Clarke Associates. That’s why we had to post this one put together by The Media blog. They have collated information based on the big nationals readership figures both online and in print, and included social media stats to show how the face of British media is changing.

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The CA team celebrate girl power!

09 March 2011

To celebrate International Women’s Week the ladies in the CA office have been chatting about about some inspirational women. Here’s who has made an impression on us: Izzy Monk – Coco Chanel An innovative fashion designer, Coco Chanel was instrumental in defining feminine style and dress during the 20th Century. Her designs were revolutionary. She [...]

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Helping to support International Women’s Day

08 March 2011

Two of the CA team have been working hard in the run up to International Women’s Day (which is of course today). Head of Design Clare and Senior Account Exec Izzy are part of a volunteer fundraising group for Oxfam Midlands and helped to organise an ‘Oxfam Do’ to help mark today’s celebration of women. [...]

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OK, OK!

22 February 2011

How many times to you say ‘OK’ in a day? “Can you help me with this?” “OK”, “Do you want to go to the shops at lunchtime?” “OK”. For a word which is used so much, and translates across pretty much every language in the world, does anyone really know how it came into being? [...]

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I’M HERE – an online love story

18 February 2011

Bit of an old one this, but Absolut vodka has teamed up with Spike Jonze for this amazing collaboration. I’M HERE is a robot themed love story that can only be viewed online. Visit the site and grab one of the 500 tickets available daily. Be warned, It’s a bit of a tear jerker!

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Posted in Design, Topical IssuesComments (0)

Lego

17 February 2011

Advertising doesn’t get much simpler than this. via iainclaridge.co.uk

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Posted in DesignComments (0)

The Daily

17 February 2011

News Corporation recently released The Daily, which they claim to be the first iPad only newspaper. Could this be the future of publishing? Has Murdoch got it all wrong? Take a look at Jemima Kiss’s video review of The Daily over on the Guardian website for more information.

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